The N-Series range from Nokia is the manufacturers showcase for the latest technology and design to emerge from their research and development warehouse, however one cannot help feeling that that some of their efforts seem to be more about making extra revenue than listening to the customers needs.
The question here is simple, why release a new model that will be followed by a better version only days afterwards?
The first example of this new tactic from Nokia was the release of their pinnacle handset, the Nokia N95. The handset was available on the UK market for a good few months before the manufacturer then released a second version with a bigger memory, larger screen and longer battery life, why did they not just wait until they had perfected the model?
Well, industry insiders will tell you that the race to release 5 megapixel camera phones was extremely hot at the time of the Nokia N95's debut and that the manufacturer was racing to compete with the competition to get their first 5 megapixel camera phone to market. As it happened, they were beaten by Samsung with their G600 model and closely followed by both LG and Sony Ericsson with their KU990 Viewty and K850i handsets.
It has been said that in order for the manufacturer to retain its credibility within the mobile phones arena it had to rush the release of hte Nokia N95 model and so then went to work on improving it.
We are now seeing a similar scenario with their latest addition to the N-Series range but for slightly different reasons, this time it is the turn of the Nokia N81. Rumours suggest that the manufacturer has again had to rush the release of the handset in order to launch before the impending and much hyped debut of the Apple iPhone.
Both handsets are very much multimedia orientated, offering the highest quality music players but the N81 is far more than just a music player, it offers the latest version of the original N-Gage gaming platform first seen in the handset of that name giving it a distinct edge over the iPhone.
On the flip side, the iPhone has had so much media attention and has already been rolled out in the U.S. that it is by far the most wanted of the two devices.
To counteract this Nokia have made a very confusing move, they have released both the N81 standard handset alongside the new N81 8GB upgraded version with the extended memory, the only reason a potential customer may choose the standard version would simply be that they cannot afford the higher price of the 8GB version and considering the price gap is small in comparison it seems that the majority of consumers will indeed opt for the newer version - a strange move because the manufacturer is unlikely to sell many standard units at all.
There are no other differences between the two models, the standard N81 comes with a 2GB memory card in the package which will hold up to 1000 songs whereas the N81 8GB comes with a built-in 8GB of memory.
This all makes the task of choosing a new mobile phone to suit a customers needs even harder and more frustrating for the shopper. In order to match a new handset with the features and specifications required and a tariff and network combination to get the closest to the customers usage is fast becoming a minefield that will take hours of research. The Nokia N81 and N81 8GB are now available, so the manufacturer has beaten the competition to market, the new Apple iPhone is due for release on November 9th with many online retailers and networks already taking pre-orders.
The Nokia N81 8GB and Apple iPhone are just two of the latest mobile phones to be released this year. Should you require any further information please feel free to visit our mobile phones shop.
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